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Maybelline New York Unveils Pokémon Pikachu Collection

The limited-edition collaboration is exclusive to Japan.

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By: Charlie Sternberg

Associate Editor

Maybelline New York, a L’Oréal brand, has joined forced with The Pokémon Company to launch the Maybelline Pokémon Pikachu collection, a limited-edition collection of Maybelline makeup products with unique Pokémon packaging.
 
The collection includes:
 

  • The City Mini Palette Rooftop Bronzes
  • Brown Ultra Fluffy Fashion Brow Powder in Pencil
  • Super Stay Matte Ink
  • Hyper Sharp Liner
  • Lashnista
 
The Maybelline Pokémon Pikachu Collection will be available for pre-order online March 25, 2022, in-store at variety stores March 26, 2022 and sequentially nationwide in Japan April 9, 2022.
 
The collection will be available only in Japan and in limited quantities.

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